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Apr 08, 2021 Articles

Conversion Path Dos and Don’ts

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action.

Learn from a panel of experts:

Esther Poulsen, CEO of Raare Solutions
Jimmy Ellis, Director of Performance Marketing at Fracture
Brandee Sanders, VP of marketing for Modal
Payge H. Kerman, President of Wink Digital

Read the entire ClearVoice article by Lindsay Tigar.

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