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Conversion Path Dos and Don’ts

What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action. 

Learn from a panel of experts:

  • Esther Poulsen, CEO of Raare Solutions
  • Jimmy Ellis, Director of Performance Marketing at Fracture
  • Brandee Sanders, VP of marketing for Modal
  • Payge H. Kerman, President of Wink Digital

Read the entire ClearVoice article by Lindsay Tigar.