What is a conversion path? A conversion path is a guided journey a potential customer takes on your website to meet your goal. This path is different for all brands and aspirations but typically involves multiple touchpoints, pop-up reminders, email notifications, and other tactics to encourage an action.
Learn from a panel of experts:
- Esther Poulsen, CEO of Raare Solutions
- Jimmy Ellis, Director of Performance Marketing at Fracture
- Brandee Sanders, VP of marketing for Modal
- Payge H. Kerman, President of Wink Digital
Read the entire ClearVoice article by Lindsay Tigar.