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How Can Brands Balance Human vs. Digital Experiences?

“One of the great tragedies of the coronavirus pandemic is the loss of in-person human contact,” said Esther Poulsen, CEO and founder of Raare Solutions. “We are, by nature, social animals and for most people we find the personal interaction to be energizing and rewarding. Even people with more introverted personalities draw a certain level of comfort from being around the right people. When it comes to shopping and entertainment, the live, human experience is highly valued across the product spectrum and we celebrate the brands that make that personal experience rewarding.”

Read the entire article by Phil Britt at CMSWire