Esther Poulsen and Rekha Gibbons were elated to speak at the Woman Automotive Summit, a global event showcasing women in the Automotive industry. They jointly held a workshop titled: Manage the COVID crunch Customer Journey Marketing by Leveraging Data, Diversity & Prediction. 

The Raare Execs shared insights in a virtual workshop attended by women from Germany, Poland, China, USA and Japan. Some of the insights included: 

• Inventory shortages faced by the auto industry due to Covid
• The importance of loyalty during this crisis period
• The necessity of engaging with growth markets
• How to leverage the science of diversity & inclusion