Raare Execs Speak at the Global Woman Automotive Summit

Esther Poulsen and Rekha Gibbons were elated to speak at the Woman Automotive Summit, a global event showcasing women in the Automotive industry. They jointly held a workshop titled: Manage the COVID crunch Customer Journey Marketing by Leveraging Data, Diversity & Prediction. 

The Raare Execs shared insights in a virtual workshop attended by women from Germany, Poland, China, USA and Japan. Some of the insights included: 

  • Inventory shortages faced by the auto industry due to Covid
  • The importance of loyalty during this crisis period
  • The necessity of engaging with growth markets
  • How to leverage the science of diversity & inclusion